“ShoreTel began working with Asia-Pacific Connections (APC) when we opened our Asia head office in Singapore and I was appointed as the new Managing Director for Asia. With no prior media or analyst relations presence in Asia, APC launched a comprehensive media and analyst campaign to grow our awareness with IT decision makers in Asia. APC worked independently writing compelling press releases and by-lined articles, and securing high-profile interviews – resulting in an impressive number of valuable articles in Asia’s key business and technology publications, as well as some prominent B2B industry journals.
With ShoreTel’s lean marketing staff in the region, APC has proven they can work well with little client direction, producing measurable results in an efficient manner. I am very happy with the support and great work Cindy and her team have achieved for us in Asia. We enjoy working with them and feel that they are true ShoreTel partners.”
Bruce Downing, Managing Director, Asia and South Africa, ShoreTel
“I selected Cindy and the Asia-Pacific Connections (APC) team to help Rockwell Automation to build our brand awareness across the Southeast Asia B2B trade media and analyst communities. Her team won our business based on their very thorough campaign strategy that proved they understood our business and had the relationships to increase our share of voice with our target audience. We have developed a very close relationship, with Cindy's team providing strategic counsel on what will work and what won't. The execution and follow up has also been very efficient.”
Anne Chng, Marketing Communications Manager, Rockwell Automation
“Asia-Pacific Connections (APC) has planned and is managing our public-relations activities to maximise our exposure in Southeast Asia with business decision makers, engineers and marketers. They have developed strategic editorial content by way of a by-lined articles, secured a number of high-profile media and analyst interviews for our executives, and confirmed a speaking slot for Rockwell Automation at AnaLabAsia2013, a major science/technology conference. They have been very proactive and prompt in providing good advice and direction on how to execute our PR and analyst efforts. We look forward to a long relationship with Cindy and her team.”
Alicia Ng, Marketing Communications Specialist, Rockwell Automation
“We appointed Cindy and her Asia-Pacific Connections (APC) team to prepare our company press relaunch in Singapore, which included a visit from our US-based CEO. The deadline was extremely tight, but I had total confidence in APC’s knowledge and experience in the IT security space and relationships with the media and analysts in the local region. Cindy’s tenacity in securing airtime during the visit, as well as driving constructive commentary after the visit, proved that we had chosen the right team to kick start and drive our PR efforts in the region. Cindy is a hard-working professional and her long-standing experience makes her very astute to what her clients’ business needs are. I recommend APC to any business looking for PR or marketing support to expand their business in Asia. I am very glad that I have had the opportunity to work with and get to know Cindy, and I look forward to working with her again.”
Ellynora Nicoll, Director of Global PR & Communications, M86 Security
“I selected Cindy and her Asia-Pacific Connections (APC) team to help PopCap to build our brand awareness across the Singapore business and consumer media and blogger communities. Her team won our business based on their proposed creative-campaign strategy that proved they understood our business and had the connections to open doors for us. APC developed strategic editorial content and critical relationships in advance of our launch. They planned and managed our public-relations budget to maximise our exposure – giving strong counsel and providing results-oriented activities that garnered coverage on TV, in the dailies and the top industry publications, as well as on various social-media platforms. Cindy’s enthusiasm, professionalism and get-it-done attitude are qualities that would benefit any client. I would not hesitate to recommend Cindy and her team to companies seeking to launch their brands in Singapore.”
Cathy Orr, International PR Director, PopCap Games
“Asia-Pacific Connections (APC) organised two REC Partner Summits for us, far surpassing the previous ones we had hosted in terms of the professional organisation of the events. From the programme planning, event invites and event micro-sites to the registration process, accommodation, food and beverage, and entertainment, APC had a vision and executed it perfectly to the delight of REC management and our guests.
These two Partner Summits were of great value and importance to our company. We wanted to convince our partners of the quality, professionalism and reliability of our solar-energy facilities, people, processes, and products – and APC was instrumental in making this possible and very successful.
Cindy has a strong team with great individual performers resulting in top-notch reviews in our post-event survey for seasoned partners – a key metric for us in evaluating our event partners. It has been a pleasure working with them all as they consistently demonstrated project ownership – affording us on-time and on-budget programmes.
Cindy’s enthusiasm, strategic thinking, sound counsel, proactive leadership and responsiveness are key qualities any client would seek in a value-added marketing partner.
Our successful relationship will lead to other Marcom/PR/event-related projects going forward and I would highly recommend APC to other clients seeking similar programmes.”
Kristin Blix-Elton, Marketing Director, REC
“Thank you very much for your good work resulting in a very successful media and channel event. We had many new faces from the media so that our event was packed with people. We, indeed, learn a lot from working together with Asia-Pacific Connections and we appreciate your support and enthusiasm.”
Gun Suk Ling, Director of Channel Southeast Asia, Kaspersky Lab
“For six years, Polycom relied on Asia-Pacific Connections’ (APC) project-management expertise for our participation at CommunicAsia. Be it advice on designing the booth, supervising booth build up, or preparing detailed staff manuals, APC’s comprehensive project-management skills and commitment to excellence contributed to the success of our shows, and led to quantifiable results.”
Sue Day, Marketing Director, Asia-Pacific, Polycom, Inc.
“Cindy is one of the many distinguished speakers whom I have worked with. She is a wonderful speaker who demonstrates great professionalism in preparing a detailed presentation and delivering it impeccably. Cindy is able to engage the audience, hold their attention and provide them with valuable insights. I would strongly recommend Cindy as a speaker for high-profile conferences, especially on issues pertaining to marketing, branding and PR and communications.”
Kelvin Chung, Conference Development Manager, Asia Business Forum, Euromoney Institutional Investor PLC
“After the merger between HiServ and ThyssenKrupp Information Services Group and during a complex transition period, we appreciated Asia-Pacific Connections’ flexible approach to strategically repositioning our brand in Indonesia, Malaysia and Singapore. They developed and managed all aspects of a series of direct-mail campaigns that contributed significantly to our strengthened position in this dynamic market.”
J. Josef Versl, Managing Director, Triaton Asia
“Asia-Pacific Connections' innovative marketing-consulting and public-relations activities facilitated our branding efforts to become the premiere web-hosting company in Singapore and supported our aggressive expansion throughout Asia-Pacific.”
Rebecca Wan, Vice President, Marketing, Webvisions Pte Ltd
“A results-focused, highly professional, strategic thinker, Cindy is one of the most formidable PR forces I know. She offers her clients sound counsel, and has the ability to think beyond the short term – providing medium- and long-term solutions to client issues and problems, even before they happen! I would highly recommend Cindy and Asia-Pacific Connections.”
Esther Buchsbaum, Owner, Meca Communications
“Cindy and her staff are personable and professional in delivering high-quality marketing-communications services. We hired Asia-Pacific Connections (APC) to run an event for us, and although affiliated with a U.N. organisation, we were unknown, small, understaffed, and novices in the area of event management. Cindy and her team, with their experience and expertise, partnered us to success. Observing Cindy and her company, whilst attending an event they organised as a participant, I was impressed! This led to a partnership, and I must say, she did not disappoint. Cindy and her team are prepared to think out of the box and offer creative solutions tailored to one’s budget – rather than offering a cookie-cutter package. Treating our money like it was their own, the APC team truly maximised our funds – a rare quality in service providers. I would definitely recommend Cindy to anyone in need of a very customised experience to differentiate themselves.”
Jules Takagishi, Business Development Manager, Asia Pacific Post