Manage a CXO breakfast briefing to executive IT decision-makers to introduce the company to the Singapore market:

  • Provide event-planning and management services (programme development, speaker recruitment, invitation design, database development for executive recruitment, direct marketing, telemarketing, logistics related to the briefing, pre-event briefing, and post-event follow up).

Manage an end-user seminar attended by IT professionals to introduce the company to the Singapore market:

  • Provide event-planning and management services (programme development, invitation design, database development for IT-decision-maker recruitment, direct marketing, telemarketing, logistics related to the briefing, pre-event briefing, and post-event reporting and follow up).

Direct Blue Coat's media-relations launch activities in Singapore including:

  • Provide strategic planning and advice on target media.
  • Conduct initial media-relations activities to announce Blue Coat's presence in Singapore – including strategic interviews with visiting C-level executives from corporate headquarters and the region.
  • Manage message development, logistics, pre-interview briefing and media-monitoring services.