Manage a range of regional-expansion and marketing-communications services for NetScreen Technologies including:

  • Provide strategic planning and management-consulting services including developing an integrated multi-channel sales strategy.
  • Manage NetScreen's Business Partner Briefing in Singapore, including all aspects of event planning and management (event-content development, speaker recruitment and direct marketing).
  • Manage NetScreen's media-relations activities in Singapore (and in Australia and Korea through affiliates) including:
    • Provide strategic planning, press-release writing and distribution, monthly reporting and media monitoring.
    • Manage NetScreen's media briefings including all aspects of message-content development, media invitations, event management, media follow up to ensure maximum coverage, and media monitoring.
    • Proactively secure interviews and editorial opportunities.