Launch ShoreTel’s media-relations activities in Singapore including:
- Provide strategic media-planning and execution services.
- Portray ShoreTel as a thought leader in the unified and business communications solutions industry.
- Write, pitch and distribute press releases and follow up with the media to maximise coverage.
- Pitch and place by-lined articles, features, opinion pieces, white papers and case studies in strategic Tier One publications.
- Secure, organise and manage media interviews with ShoreTel key executives, resulting in features and round-up articles.
- Manage a number of briefings with industry analysts.
- Identify and propose a number of industry awards for ShoreTel.
- Provide strategic counsel and vendor management for ShoreTel’s Asia-Pacific Headquarter Office Opening.
Launch ShoreTel’s media-relations activities in India including:
- Provide strategic media-planning and counseling.
- Hire and manage an India-based agency, whilst serving as the client’s lead agency.
- Develop an effective media invite and localise and distribute a corporate press release to strategic Tier One publications in Bangalore, Delhi, and Mumbai.
- Pitch and secure media interviews with ShoreTel key executives in Bangalore to coincide with ShoreTel’s office opening.
- Provide a post-event report outlining highlights, lowlights and recommendations for future planning.
