Launch ShoreTel’s media-relations activities in Singapore including:

  • Provide strategic media-planning and execution services.
  • Portray ShoreTel as a thought leader in the unified and business communications solutions industry.
  • Write, pitch and distribute press releases and follow up with the media to maximise coverage.
  • Pitch and place by-lined articles, features, opinion pieces, white papers and case studies in strategic Tier One publications.
  • Secure, organise and manage media interviews with ShoreTel key executives, resulting in features and round-up articles.
  • Manage a number of briefings with industry analysts.
  • Identify and propose a number of industry awards for ShoreTel.
  • Provide strategic counsel and vendor management for ShoreTel’s Asia-Pacific Headquarter Office Opening.

Launch ShoreTel’s media-relations activities in India including:

  • Provide strategic media-planning and counseling.
  • Hire and manage an India-based agency, whilst serving as the client’s lead agency.
  • Develop an effective media invite and localise and distribute a corporate press release to strategic Tier One publications in Bangalore, Delhi, and Mumbai.
  • Pitch and secure media interviews with ShoreTel key executives in Bangalore to coincide with ShoreTel’s office opening.
  • Provide a post-event report outlining highlights, lowlights and recommendations for future planning.