Manage a range of services for Cisco’s APAC Network Systems and Security Marketing Groups:
- Build detailed country-by-country plans.
- Track the progress of execution milestones across all virtual teams.
- Compile and measure metrics across all markets.
- Prepare a detailed communications plan for all the stakeholders to track plans, progress and achievements.
Manage Cisco Systems’ Diamond Sponsorship at IDC Asia-Pacific Security and Continuity Conferences 2007:
- Negotiate with IDC’s programme manager the terms and conditions of Cisco's Diamond Sponsorship to maximise influence and measure results.
- Manage IDC’s programme to drive attendance including advertising and telemarketing activities, as well as creating an e-invite.
- Liaise with IDC on all aspects of Cisco branding including onsite signage, conference-bag materials, and uploading Cisco material to the IDC conference site (Cisco logo, corporate URL, company profile, presentation synopsis, speaker photo, speaker bio and speaker-presentation slides).
- Liaise with Cisco’s Security Solutions team (APAC) and their in-country marketing teams on pre-event survey questions, speaker selection, Cisco security messaging and positioning, presentation content and localisation, channel partner and customer selection, demo-in-a-box recommendations, conference-bag materials and premiums, table-top promotions and premiums, lucky-draw logistics and delegate-feedback form.
- Develop a region-wide marketing-communications strategy to drive attendance and maximise programme results.
- Develop an integrated event-briefing document for Cisco in-country marketing teams – including campaign flow, objectives, roles and responsibilities, action list and timeline, and an integrated-marketing-campaign checklist to maximise Cisco ROI with heavy emphasis on post-event follow-up campaign strategy.
- Develop presentation content and edit presentations to ensure consistent messaging and branding.
- Manage a post-event follow-up campaign including a call to action and process for routing event leads.
- Manage onsite logistics including speaker A/V requirements and tabletop displays.
- Manage post-event activities including liaising with IDC on the leads database, a post-event report, an e-thank you message, and a case study to be posted on Cisco’s website.
- Organise a post-event debrief meeting with all Cisco and IDC stakeholders.
Manage Cisco Systems’ TelePresence Roundtable Series for C-suite executives in Hong Kong and Singapore:
- Formulate an integrated-marketing-campaign strategy with the client to identify C-suite prospects, invite them to the roundtables and encourage them to attend.
- Serve as the regional agency gatekeeper with an affiliate agency in Hong Kong.
- Develop and manage all aspects of the creative direct-marketing campaign including designing, copywriting and producing a direct-mail piece, invite card and related packaging.
- Develop a dedicated event micro-site, registration page and e-invite including all copywriting.
- Scrub Cisco’s databases and supplement them by renting out names from APC’s proprietary database of potential
C-suite prospects.
- Manage the direct-marketing campaign including packaging the DMs, sending the DMs, and telemarketing to the target prospect database.
- Manage the RSVPs in Hong Kong and Singapore.
