Manage Kaspersky Lab’s media-relations activities in Singapore including:

  • Develop a media list (business, technology, consumer and social media).
  • Audit the Singapore media to determine Kaspersky Lab’s brand awareness and interest amongst the business, technology, consumer and social media.
  • Manage media briefings and media interviews for Kaspersky Lab spokespersons to launch the brand with high-profile regional business, technology, consumer and social media in Singapore.
  • Manage Kaspersky Lab’s introduction of its latest products to the Singapore market through a media event – from conceptualisation through execution.
  • Develop, localise and distribute press releases.
  • Secure and execute a variety of editorial opportunities with the media.
  • Proactively follow Kaspersky Labs’ top three competitors to understand their media strategy and positioning.
  • Provide media-monitoring services.