Manage Kaspersky Lab’s media-relations activities in Singapore including:
- Develop a media list (business, technology, consumer and social media).
- Audit the Singapore media to determine Kaspersky Lab’s brand awareness and interest amongst the business, technology, consumer and social media.
- Manage media briefings and media interviews for Kaspersky Lab spokespersons to launch the brand with high-profile regional business, technology, consumer and social media in Singapore.
- Manage Kaspersky Lab’s introduction of its latest products to the Singapore market through a media event – from conceptualisation through execution.
- Develop, localise and distribute press releases.
- Secure and execute a variety of editorial opportunities with the media.
- Proactively follow Kaspersky Labs’ top three competitors to understand their media strategy and positioning.
- Provide media-monitoring services.
