Launch PopCap Games’ media relations in Singapore including:

  • Conduct a systematic assessment of PopCap Games’ awareness and perception by the Singapore media.
  • Assist and represent PopCap Games during its new product pre-launch campaign.
  • Write, localise and distribute press releases.
  • Develop local news with interesting angles for mainstream publication and broadcast pick up.
  • Proactively set up interviews for PopCap Games' executives.
  • Leverage bloggers and Twitter to establish PopCap Games’ company brand in Singapore.
  • Provide clip-monitoring services for all media activities.