Launch PopCap Games’ media relations in Singapore including:
- Conduct a systematic assessment of PopCap Games’ awareness and perception by the Singapore media.
- Assist and represent PopCap Games during its new product pre-launch campaign.
- Write, localise and distribute press releases.
- Develop local news with interesting angles for mainstream publication and broadcast pick up.
- Proactively set up interviews for PopCap Games' executives.
- Leverage bloggers and Twitter to establish PopCap Games’ company brand in Singapore.
- Provide clip-monitoring services for all media activities.
