Manage a range of marketing-communications services for WatchGuard Asia-Pacific including:

  • Manage media-relations activities in India, Korea, Malaysia, Singapore and Thailand, including working with affiliates to develop target media lists, localise and distribute press releases, secure and execute a variety of editorial opportunities with the media, and provide media-monitoring services.
  • Manage analyst-relations activities and media interviews for both the CEO and Chief Strategy Officer with high-profile regional business and trade publications, as well as broadcast media in Singapore.
  • Develop key communications messages for WatchGuard Technologies.
  • Develop executive bios for all WatchGuard Technologies’ key spokespersons.
  • Assist in developing WatchGuard key messages for the Asia-Pacific region.
  • Provide full-day media training for ten media spokespersons across Asia-Pacific, including developing course materials with exercises and practical guides as well as hands-on, videotaped, media-role-play interviews with instant feedback and critique.
  • Secure speaking opportunities including managing invitation content, developing the presentation, providing onsite logistics, and creating a lead-generation programme.
  • Develop all content and provide editorial services for WatchGuard's regional customer testimonials.
  • Write by-lined articles and pitch to Singapore-based media for placement.
  • Submit WatchGuard products for review to Singapore-based media, including submissions to Readers Choice Awards.
  • Accompany Singapore-based media to WatchGuard’s APAC Distributor Conference in 2008 for onsite interviews.
  • Secure and manage media interviews in Hanoi, Vietnam for the CEO and VP of International Sales during its APAC Distributor Conference 2009 with a focus on English-speaking technology publications and dailies reaching technology and business audiences.
  • Manage WatchGuard’s participation at MediaConnect’s ITJourno, including pre-event planning, dedicated onsite assistance, post-event follow up and clip monitoring.

Provide strategic project-management services related to WatchGuard's participation in CommunicAsia 2005 including:

  • Contract booth space.
  • Coordinate with all suppliers for the booth rental, design, construction, set up, show services, product delivery and return, booth security, insurance and supplies.
  • Develop and manage the project budget.
  • Manage booth-premium design and production, source booth promoters, and develop a lead-generation campaign.
  • Manage the day-to-day booth activities and troubleshoot technical difficulties.
  • Consolidate tradeshow leads.
  • Provide a post-event report.
  • Coordinate payment to all third-party vendors.

Provide strategic media-relations services related to WatchGuard's participation in CommunicAsia 2006 including:

  • Prepare media kits for distribution in the media centre and the WatchGuard booth.
  • Pitch and secure interviews for WatchGuard’s executives throughout the show.
  • Pitch and secure clippings for WatchGuard’s new products with the Singapore-based media, including the Show Daily on opening day.