The Direct Marketing Association of Singapore (DMAS) is a non-profit trade organisation established in 1983 to facilitate the development of direct-marketing infrastructure, promote and protect DMAS members' interests, as well as to share information and ideas on direct marketing. Its mission is to enhance the growth and profitability of member organisations and their adherence to high ethical standards of practice.
DMAS safeguards members' interests by constantly seeking to raise the stature and standards of direct marketing and build consumer trust and confidence in the discipline.
A wide range of activities including seminars, exhibitions, forums, orientation visits and other social get-togethers are held regularly to allow direct-marketing professionals to keep abreast of industry trends and developments in Singapore and the region.